What is a RAG chatbot — and does your business need one?

A normal AI chatbot answers from what it learned during training. That makes it great at general chat, but it doesn't know your prices, your delivery policy or your opening hours.

So what does RAG mean?

RAG stands for retrieval-augmented generation. Before the AI answers, it searches your own content — web pages, PDFs, FAQs — and uses the most relevant parts to write its reply.

When it's worth it

• You answer the same customer questions every day.
• Your information lives in long documents people struggle to search.
• You get enquiries outside working hours.

When a FAQ page is enough

If you only get a handful of simple questions, a clear FAQ page is cheaper and easier. We'll always tell you honestly which one fits.

The best chatbot is the one that knows when to hand the conversation to a person.

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